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Holiday Sales Guide: The Best Days to Offer Sales

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Every business can benefit from offering holiday sales. Here are the best days to run a sale.
Offering holiday sales is a surefire way to boost sales and increase your revenue dewidomino. There are various opportunities during the holiday season to offer discounts and deals, including Black November, Black Friday, Small Business Saturday, Cyber Monday, Cyber Week, Free Shipping Day, Super Saturday and Boxing Day.

Holiday sales might look different in 2020, but you can still take advantage of this time of the year by focusing on cyber sales and other promotions or deals. This article is for small business owners who are creating a selling strategy for the holiday season. Any small business owner will tell you that holiday sales can make or break their bottom line. In fact, the holidays represent nearly 19% of some retailers’ total yearly sales, according to the National Retail Federation.

Consumers and businesses alike are always looking for the next holiday sale opportunity. As soon as Halloween ends, many businesses begin putting out their December decor and gift sets. If you own a small business and have not yet started to prepare for the booming holiday season, now is the time to get your calendar out and get started.

As part of your planning, use our guide of dates for the best holiday sales as you craft promotions in your department stores, strip outlet stores that feature retail sales, and one of the most popular places for sales growth, especially during Cyber Week – online sales.